From what I recall, the first time I saw ‘rainbow capitalism’ from a big brand was this image from Oreo in 2012.
It created a lot of controversy. Calls for boycotts and such. But Oreo didn’t take it down. They were unapologetic and didn’t try to appease the homophobes or backtrack.
And I know this sounds weird, but it was like a shift. Proof that public opinion or acceptance of queerness was widespread enough for a company to consider it profitable.
Kinda weird to reblog screencaps of something I wrote on Twitter, but these hashtags summarize what I was trying to say much more succinctly.
Also, I’m not on Twitter anymore. I’m here, and in the fediverse @sigridellis@wandering.shop
I’m not an “elder queer”, but I am an elder.
Let me add something here: there’s this tendency to think of what Sigrid Ellis is talking about is the distant past.
Stonewall was 1969, two years before I was born.
The first legal gay marriage was in 2004, when I was 32.
The change from being turned away, to grudging acceptance, to “hey, you’re a source of profit too!” has occurred within one lifetime.
